Think PPC is too expensive or only for big brands? Think again. Learn the truth behind 5 common PPC myths and how One Devs helps you get real results from your ad budget.
Still believing outdated PPC advice? Discover the 5 most common PPC myths businesses fall for in 2025 and learn how One Devs helps you run smarter, results-driven campaigns.
5 Common PPC Myths You Should Ignore in 2025 (And Why You Need One Devs)
Running ads online seems simple—set a budget, pick a few keywords, and boom, traffic starts flowing. Right?
Well… not exactly.
Over the years, PPC (Pay-Per-Click) advertising has become one of the most effective tools for driving results online. But with all the information out there, it’s easy to fall for common myths that can waste your budget and tank your performance.
Let’s bust some of the biggest PPC myths floating around in 2025—and show you why One Devs is the team to trust when it comes to running ad campaigns that actually convert.
Myth #1: “PPC is too expensive for small businesses”
Truth: You don’t need a massive budget to run successful campaigns. You just need the right strategy.
Platforms like Google Ads and Meta Ads allow you to start small, test fast, and scale what works. At One Devs, we help you get the most out of every rupee—by focusing on the right audience, keywords, and messaging from day one.
Myth #2: “If I get lots of clicks, I’m doing great”
Truth: Clicks mean nothing if they don’t lead to conversions.
We’ve seen campaigns with high click-through rates (CTR) but zero leads. Why? Because the landing page experience, intent, and targeting weren’t aligned. At One Devs, we look beyond the clicks and focus on what matters: sales, sign-ups, and ROI.
Myth #3: “Once my campaign is live, I can forget about it”
Truth: A “set it and forget it” mindset is a fast track to wasted ad spend.
PPC success depends on constant monitoring, A/B testing, and optimization. We regularly tweak keywords, ad copy, and audience targeting to keep your campaigns sharp and cost-effective.
Myth #4: “More keywords = better results”
Truth: Quantity doesn’t always mean quality.
Targeting too many broad or unrelated keywords can lead to irrelevant traffic and low-quality leads. Our approach? Use tight keyword groups focused on buyer intent to increase your conversion rate and lower cost per click (CPC).
Myth #5: “PPC doesn’t help long-term business growth”
Truth: PPC can drive quick wins and long-term impact.
Smart ad campaigns do more than sell—they build brand awareness, support customer journeys, and help you stay top-of-mind. With proper retargeting and funnel strategy, PPC becomes a long-term growth engine.
So, Why Choose One Devs for Your PPC Campaigns?
We don’t just run ads—we make sure they work.
When you partner with One Devs, you get:
- Targeted keyword research
- High-converting ad copy
- Landing page optimization
- Real-time performance tracking
- Conversion-focused strategy
- Transparent monthly reporting
Whether you’re a startup testing the waters or an established business looking to scale, we tailor every campaign to your goals.
Let’s Turn Your Ad Budget Into Real Growth
Tired of guessing your way through Google or Facebook Ads? Let us help you cut through the noise, ditch the myths, and launch PPC campaigns that actually perform.
